Social Media Growth & Engagement Campaign

Objective: Increase content reach and engagement across key channels for API Supplements, with a focus on attracting new audiences and deepening interaction through diverse content formats.

Strategy & Approach:I developed and executed a targeted content calendar featuring a mix of original posts, reels, and stories, designed to resonate with both followers and non-followers. By analyzing audience insights and platform trends, I optimized posting times and formats to maximize engagement and reach. Regular tracking allowed for agile adjustments, ensuring the content remained timely and impactful.

Results:

• Between May and July, total views grew from 18,339 to 35,911, reflecting a 96% uplift in engagement.

• Accounts reached soared by +198.4%, moving from 6,946 to 20,234 in a single month.

• Non-followers comprised the majority of views (83 - 88%), showcasing successful strategies in expanding audience beyond the core follower base.

• Posts accounted for the largest share of engagement (approx. 75%), with reels and stories also driving significant interaction.

• Reel engagement rose and story reach more than doubled month on month, reflecting the impact of content diversification.

  
  

What I Learned: This project reinforced the importance of data-driven content creation and platform-specific adaptation. Regular analytics reviews and a willingness to experiment with formats can multiply reach and grow brand awareness even among new audiences.