Content Creation and Website Development

Project Overview:

I independently managed the entire process of creating and launching the API Supplements website, including all content writing and initial site development. This project involved crafting detailed, engaging, and SEO-optimized copy, clearly communicating the brand’s unique value proposition and product benefits to a broad audience. I ensured the website effectively educates visitors while driving customer engagement and conversions across devices. 

Content Creation: 

• Wrote all website content from scratch, covering product descriptions, benefits, usage instructions, and frequently asked questions. 

• Emphasized core selling points such as the health benefits of PhycoBoost, including immune support, antioxidant potency, and sustainability. 

• Created clear, approachable language to explain technical details like cellular regeneration and detoxification, making the science accessible to consumers. 

• Structured content into user-friendly, visually organized sections to improve readability and encourage interaction.

Feedback and Collaboration: 

• Incorporated strategic suggestions and insights from the CEO and R&D team to refine product messaging and ensure technical accuracy. 

• Balanced expert input with marketing priorities to maintain persuasive, audience-focused content.

  
  

Website Development: 

• Built and designed the website independently, focusing on responsive layout, intuitive navigation, and consistent branding throughout. 

• Applied best practices in user experience and SEO to optimize site performance and visibility. 

  
  

Impact and Value: 

• Successfully delivered a polished, fully functional website that positions API Supplements as a trusted, innovative brand in the health and wellness space. 

• Created a scalable content platform adaptable for future marketing campaigns and product expansion. 

• Established a strong foundation for customer engagement, supporting the company’s growth objectives. 

  
  

Skills Demonstrated: 

• Solo project ownership across content creation and web development. 

• Effective integration of technical expertise and marketing messaging. 

• Receptiveness to stakeholder feedback and agile adaptation. 

• Expertise in SEO, UX design, and persuasive writing tailored to health supplements.